4.1 In accordance with applicable law, Haag-Streit may process business partner data namely for, but not limited to, the following purposes:
- In connection with products and services offered, conclusions of contracts (namely purchases and sales of products and services), executions of contracts (namely purchase- and supply agreements and contracts regarding the participation at customer programs and events), maintenance and development of business partner relations, communication, customer service and support (namely orders and enquiries), marketing-, promotion- and advertising activities (including newsletters and mailing of promotional materials);
- Management of the users and visitors of the website and other activities in which business partners participate, operation and enhancement of the website (including the provision of functions which require identifiers or other personal data) and further IT systems, identity verifications;
- Quality control, market research, improvement of products and services, creation of statistics, budgets, records, reports and management information as well as further reports on business partners, transactions and activities, offers and other commercial aspects of Haag-Streit for the purposes of company management and development of the company, its choice of products and services, its activities and project management;
- Protection of business partners, employees and other individuals and protection of data, secrets and assets of and entrusted to Haag-Streit, safety of systems and premises of Haag-Streit;
- compliance with legal and regulatory requirements and internal rules of Haag-Streit, enforcement and exploitation of legal rights and claims, defense against legal claims, litigation, complaints, 4 combating abusive conduct, engaging in legal investigations and proceedings and responding to inquiries of public authorities;
- Sale or acquisitions of business divisions, companies or parts of companies and other corporate transactions and the transfer of business partner data associated therewith; For other purposes as far as a legal obligation requires processing and such processing was evident from the circumstances or indicated at the time of the collection;
4.2 For the purpose of this Privacy Notice, the above shall be deemed the purpose of Business Partner Data Processing. 4.3 Haag Streit uses the business partner data for the purpose of business partner data processing based on the following legal grounds:
- performance of contracts;
- compliance with legal obligations of Haag Streit;
- consent of the business partner (only insofar as the processing is based on a specific query and can be withdrawn at any time, namely the receipt of newsletters for which the client has registered for);
- legitimate interests of Haag Streit, including but not limited to
o purchase and shipment of products and services, also in connection with individuals who are not direct contractual partners (such as e.g. individuals receiving a gift);
o carrying out advertisement and marketing activities;
o efficient and effective customer support, maintenance of contact and other communication with business partners outside of the processing of contracts;
o understanding customer behavior, activities, concerns and needs, market research;
- efficient and effective improvement of existing products and services and development of new products and services; o efficient and effective protection of business partners, employees and other individuals as well as protection of data, secrets and assets of or entrusted to Haag Streit, safety of systems and premises of Haag Streit;
- maintenance and secure, efficient and effective organisation of business operations including a secure, efficient and effective operation and successful further development of the website and other IT systems;
- reasonable corporate governance and development;
- successful sale and acquisition of business units, companies or parts of companies and other corporate transactions; o compliance with legal and regulatory requirements and internal rules of Haag Streit;
- concerns regarding the prevention of fraud, offences and crimes as well as investigation in connection with such offences and other improper conduct, handling of claims and actions against Haag Streit, cooperation in legal proceedings and with public authorities as well as the prosecution, exercise of and defense against legal actions.
4.4 In accordance with applicable data protection laws, Haag Streit may namely process visitor data for the purpose of maintaining and developing the website (including the provision of functions which require identifiers or other personal data), for statistical analysis regarding the use of the website as well as for combating abusive conduct, for purposes of legal investigations or proceedings and for the response to inquiries of public authorities. The visitor data shall be processed in accordance with the principles set out for business partner data above.
4.5 In accordance with applicable data protection laws, Haag Streit may process partner data namely for the purpose of entering into and performance of contracts and other business relationships with partners, promotions, advertisement and marketing, sales measures, communication, invitation to events and participation in promotions for partners, organisation of joint activities, compliance with legal and regulatory requirements and internal rules of Haag Streit, enforcement and exploitation of legal rights and claims, defense against legal claims, litigation, complaints, combating abusive conduct, engaging in legal investigations and proceedings and responding to inquiries of public authorities, for the sale or acquisition of business units, companies or parts of companies and other corporate transaction and related transfers of partner data. The partner data shall be processed in accordance with the principles set out for business partner data above.
4.6 All the purposes of processing shall be applicable for the whole of Haag Streit i.e. not only for Haag Streit which initially collected the personal data. Personal data of business partners is collected for the purpose of all The Group of Companies.