Haag-Streit announces appointment of Anette Chauhan as new CCO
Haag-Streit is pleased to announce the appointment of Anette Chauhan as Chief Commercial Officer (CCO), effective June 22.
Based at Haag-Streit’s headquarters in Köniz, Switzerland, Anette will lead the company’s global commercial activities and organization, including product management, sales, marketing, and customer service. In this role, she will focus on strengthening commercial excellence, further developing Haag-Streit’s go-to-market approach, and building strong alignment across the company’s global commercial teams to deliver meaningful value to partners, eye care practitioners, and their patients, worldwide.
Anette brings more than two decades of international leadership experience in leading medtech companies, with a career spanning finance and product management to senior commercial leadership roles across multiple clinical specialties and technologies. This broad perspective will support Haag-Streit as the company continues to advance its portfolio, deepen customer relationships, and respond to the evolving needs of eye care professionals around the world.
Most recently, Anette served as Vice President and General Manager EMEA for the Medication Delivery Solutions business unit at Becton Dickinson (BD). Prior to BD, she held senior leadership roles at Haemonetics, Baxter International, and Medtronic. Across these positions, she has built high-performing commercial organizations, driven business growth and transformation, optimized large portfolios, and supported the integration of teams and businesses following acquisitions.
Commenting on her appointment, Anette said: “Haag-Streit’s commitment to advancing eye care and safeguarding vision through innovation strongly resonates with me. Throughout my career, I have been driven by the opportunity to create meaningful value for healthcare professionals and patients. I look forward to working alongside our talented international teams to further strengthen our commercial ecosystem, build on Haag-Streit’s strong foundation, and help deliver innovations that matter to eye care practitioners and the patients they serve.”
Thomas Lenzen, CEO, said: “We are delighted to welcome Anette to the company. She brings extensive international leadership experience in the medtech sector and a strong track record of building high-performing commercial organizations. Her expertise will be invaluable as we continue to strengthen our global business and advance innovation in eye care. On behalf of the entire Haag-Streit Team, I wish her every success in this important role.”